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4W Circle of Arte & Enterprise (former)

About this listing

Women's collaborative store offering African-inspired goods

Place Details

Borough : Brooklyn
Neighborhood : Fort Greene
Commercial, Shopping

Place Matters Profile

4W Circle closed at the end of January, 2008."Women Working and Winning for the World"--these are the 4 W’s represented in 4W Circle of Art & Enterprise, a women’s collaborative store in Fort Greene that features, primarily, African and African-inspired works by local designers and artists. So important is this local business founded in 1991, that when it was destroyed by fire in the mid-1990s community members rallied to keep it from being lost.

Four women developed the concept of 4W as a cooperative space where artisans could meet,sell their products, hopefully jump-start their businesses, and create an appreciation for the artistry of hand-made goods. The store's trademark is uniqueness. Selma Jackson, the current owner, takes pride that its customers come to 4W to find gifts for special occasions that they cannot find anywhere else. Over 20 different vendors have products for sale in the store, which is particularly known...

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Laura Rolle

The 4W Circle of Enterprise is a unique collection of merchandise and fashion. A women's collaborative of designers and artists with items not to found anywhere else in NYC. There is a strong Afro-centric influence. It sponsors community events--Black Achievers' Awards; Fashion Shows; and Book Signings. The layout changes periodically. It is set up like stores within a store--make-up area, potpourri, clothing, jewelry, cards, gifts, bridal registry and a "loc" hair shop.

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