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Casa Amadeo

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Latin music store in the Bronx

Place Details

Borough : Bronx
Neighborhood : Longwood
Commercial, Great Places to Shop, Arts and Entertainment, Caribbean/ American, Shopping

Place Matters Profile

Casa Amadeo is the oldest continuously run music store in the Bronx and most likely New York City. It is also one of the few remaining intact sites connected with New York City's postwar Latin music scene. Brother and sister Victoria and Rafael Hernández, who had originally owned another music store, Almacenes Hernández, in East Harlem from 1927 to 1939, started the store that is now Casa Amadeo.

While Rafael composed music, Victoria ran the family business, becoming one of only a handful of woman entrepreneurs in the Puerto Rican community in the 1920s. In 1941, she opened Casa Hernández in the Manhanset building, where they also had an apartment on the third floor. At this time specialty shops were rare, so in addition to selling music and instruments, Victoria’s store also featured an eclectic assortment of wares including clothing.

In 1969 Victoria sold Casa Hernández to the musician and...

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David M. Carp

Nominated through the Mambo to Hip Hop Community Focus project.

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